Across the UK, the Build-to-Rent (BTR) sector has been expanding at pace. These purpose-built rental developments are reshaping the way people rent, offering high-quality homes with professional management and community-focused amenities. But what does this mean for us here in East Sussex?
What is Build-to-Rent?
Build-to-Rent developments are designed specifically for the rental market. Unlike traditional buy-to-let, where individual landlords own properties, BTR schemes are usually owned and managed by professional operators.
Typical features include:
-
Modern, well-designed apartments and townhouses
-
Shared facilities such as gyms, lounges, or co-working spaces
-
Longer, more flexible tenancy options
-
On-site management and maintenance teams
Why is Build-to-Rent Growing?
Several key factors are driving this growth:
-
Lifestyle changes – More people are renting for longer, prioritising flexibility and convenience.
-
Rising demand – In many areas, including East Sussex, property prices mean renting remains the most realistic option for young professionals and families.
-
Tenant expectations – Today’s renters want more than just four walls — they value quality, efficiency, and community.
-
Government and investor support – Policy and funding are encouraging large-scale rental housing projects across the UK.
What Does This Mean for East Sussex?
While Build-to-Rent has been concentrated in major cities, the drivers of demand are very relevant here:
-
High property prices mean many local people are renting for longer.
-
Growing commuter demand — With strong rail links into London, more professionals are looking to rent in East Sussex while working in the capital.
-
Rising standards — Tenants are increasingly seeking modern, energy-efficient homes that are professionally managed.
For landlords, this means:
-
A need to stay competitive by keeping properties well maintained and updated.
-
Opportunities to learn from the BTR model, such as offering longer leases or including added services.
-
The chance to market properties not just as homes, but as part of a lifestyle.
What Does This Mean for Renters?
For renters across East Sussex, the rise of Build-to-Rent developments could bring:
-
More choice of high-quality homes
-
Flexible tenancy terms suited to modern lifestyles
-
Professionally managed properties, reducing stress around maintenance and support
The potential downside? Rents in BTR schemes can be higher, reflecting the added amenities and services.
Oakfield’s Perspective
At Oakfield, we see Build-to-Rent as a positive evolution of the local rental market. It sets higher standards, encourages innovation, and provides more choice for tenants. At the same time, it challenges traditional landlords to adapt and keep pace with tenant expectations.
Whether you’re a landlord looking to protect and grow your rental yield, or a tenant searching for your next home, our East Sussex expertise means we can guide you through this changing market.
Contact our lettings team today to see how we can help you make the most of these opportunities. Check out our contact details here.