Build to Rent (BTR) – A Modern Approach to Renting
At Oakfield Estate Agents, we understand that the rental market is evolving—and Build to Rent (BTR) developments are at the forefront of this change. These purpose-built, professionally managed rental communities are becoming increasingly popular across the UK, offering a higher standard of living for tenants and strong, long-term returns for investors.
What Is Build to Rent?
Build to Rent (BTR) refers to residential properties that are purpose-built for rental, rather than being sold to individual homeowners. This model has seen rapid growth in the UK property sector, especially in urban centres where rental demand is high and long-term tenancies are increasingly preferred.
BTR developments are typically owned and operated by institutional investors, developers, or dedicated management companies, rather than private landlords. This allows for professional management, streamlined maintenance, and a consistently high standard of living for residents.
BTR is not just about housing — it’s about creating communities and delivering a premium rental experience. For developers, it represents a scalable, sustainable investment model with long-term growth potential. For residents, it offers the security and quality that many traditional rentals lack.
At Oakfield, we work alongside developers from the planning stages through to full occupancy and long-term management — offering a joined-up approach that ensures both performance and resident satisfaction.
Why Developers Choose Oakfield
At Oakfield, we specialise in managing residential developments—whether brand-new build-to-rent projects or conversions of existing units. Our comprehensive services ensure your property is successfully let and professionally managed from day one.
We have excellent infrastructure in place, enabling us to efficiently handle large-scale developments while maintaining high standards of service and attention to detail.
What we offer:
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Pre-launch strategy and marketing to secure fast occupancy
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Expert lettings management to attract quality tenants
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Full tenancy and block management, including rent collection and maintenance
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Compliance, service charge, and regulatory oversight
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A personalised approach tailored to your development goals
Partner with Oakfield for a seamless management experience that protects your investment and keeps residents happy.
Why Renters Are choosing BTR
Build to Rent (BTR) properties offer a modern, hassle-free rental experience designed with tenants in mind. Here’s what makes BTR developments increasingly popular:
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Professionally managed buildings and apartments — dedicated teams on hand to ensure everything runs smoothly
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Modern, high-spec interiors and communal areas — stylish, comfortable spaces designed for contemporary living
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Pet-friendly options and flexible contracts — accommodating your lifestyle and needs
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Strong sense of community — enjoy events, shared spaces, and opportunities to connect with neighbours
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Faster maintenance response times — with on-site teams ready to address any issues promptly
If you’re looking for a rental home that combines convenience, quality, and community, a Build to Rent development could be the perfect choice.
Recent Success: Station Plaza, Hastings
Oakfield is proud to be the appointed lettings and management agent for Station Plaza — a modern Build to Rent scheme ideally located in the heart of Hastings, right next to the train station.
We were brought in from an early stage to support the successful launch of the development. Our team worked closely with the developer to shape a tailored marketing strategy, manage viewings, and ensure a smooth and professional move-in experience for residents.
To enhance visibility and build engagement, we created a dedicated website and launched branded social media pages specifically for Station Plaza. This helped generate strong interest for potential tenants.
Since launch, we’ve continued to provide full day-to-day management, including tenancy and maintenance coordination, rent collection, compliance, and ongoing resident support. Our goal is to maintain a high standard of living for tenants while protecting the long-term value of the investment for the landlord.
If you have a development you’re considering starting, ready to launch — or one that could benefit from a more hands-on, strategic approach — we’d love to help.
Get in touch to find out how Oakfield can support your residential or Build to Rent project.
Don't just take our word for it...
, Sales Manager,
My thanks to Sam and Charlotte from Oakfield at Hastings, an amazing experience; they are work hard as a team, very efficient. What a speed for my sale just in one day from preparing the text, photographer to a perfect finish, next day was online already, what a marvellous job well done. I happy to say I received a First Class Professional Service from them. I certainly recommend Oakfield to anyone.
M Roberts – Selling in Hastings
, Sales Negotiator,
Great experience dealing with Sidney Da Silva @ Oakfield Hastings. Very personalised approach to the process of dealing with clients, in very professional manner, always on time. Pro-actively suggested exactly what I needed and right within my budget, no pushy sales whatsoever. Very knowledgeable, gave priceless advice. Many thanks!
Buying in Hastings
, Selling in Uckfield
Connor and the rest of the team were so wonderful in helping us sell our house. Connor put in so much effort and was so friendly and helpful whenever we needed anything.
Ellie Thackway-Macdonald– Selling in Uckfield
, Selling in Uckfield
Throughout the whole process they were so thorough and excellent at communicating everything that was happening. It ended up taking longer than we thought and they really helped us push the whole situation. Especially want to say Jo was superb! Over 80 emails later and we have our house couldn’t be happier.
Annarose – selling in Uckfield
, Selling in Uckfield
Oakfield Estate Agents have been absolutely brilliant and I would recommend them to anyone. Their communication and efficiency are outstanding. Connor and John are genuinely lovely people and have both been so professional, friendly and helpful. Connor, the sales negotiator, has worked tirelessly and proactively to secure us a sale very quickly and both Connor and John have been constantly on hand to support us every step of the way
Sally Barnes – Selling in Uckfield
, Branch Manager,
A fantastic service by Jo, sold my house in 4 days moved out in 11 weeks and that was only because we had to find a house.
A massive thank you Jo
Helen Shackleton – Selling in Bexhill
Helen Shackleton – Selling in Bexhill
, Sales Marketing Consultant,
The team at Oakfields have been extremely helpful and supportive through preparing our property for its sale. We selected Oakfields because of how well our sales consultant, Rocky, represented the business and has continually shown that this was the right choice. They have shown fantastic dedication to us despite the challenges that arose with preparing our property for the sale. I couldn’t recommend Oakfields enough. Thank you everybody!
Jessica McClintoch – Selling in Bexhill
Jessica McClintoch – Selling in Bexhill
, Sales Manager,
Jack Page – Buying in Eastbourne
, Senior Sales Negotiator,
Oakfield have provided a smooth experience on the sale of our property so far. They have answered all our questions with professionalism and honesty. Josh in particular has been of great help, working hard to ensure we had applicants frequently coming through the door. He worked above and beyond – sometimes on his days off (!) to make sure we had a buyer as soon as possible. Thank you Josh!
Harriet Mills – Selling in Eastbourne
Harriet Mills – Selling in Eastbourne