There’s more to property marketing than meets the eye, especially when it comes to the sale of prestigious city homes and fine country residences. Many people are unaware of just how close the agent/vendor relationship needs to be if the property is to be marketed effectively, and with the least upheaval to the vendor’s lifestyle.
Good agents will of course advertise when and where appropriate, although it is important to avoid the risk of overexposure, as a property can quickly go stale on the market if not handled with care, consideration and a well-defined marketing strategy.
Some vendors demand total discretion, and we are able to respond with great sensitivity in these instances, using our heads as well as our marketing budget.
Once public marketing commences, our aim is to ensure that the property is exposed to every prospective purchaser in the market, using avenues such as our website and the online property portals such as Rightmove, On the Market and Zoopla.
Buyers prefer to work with well-informed and sincere agents who have a comprehensive understanding not only of the property, but also of the needs of buyer and seller alike, as well as the entire moving process in context.
Whatever your requirements, our aim is to ensure that you are not simply satisfied with your sale, but delighted with your move.
Neil Newstead, FARLA MNAEA MIRPM
Chief Executive Officer – Oakfield Estate Agents