The thwack of tennis balls, the clink of a cup of tea and the slurp of a sucked strawberry are sounds that are synonymous with the perfect English summer – weather permitting of course.
It seems that everyone in this area enjoys the Wimbledon season as a sporting event as much as a lifestyle aspiration. As estate agents, we often accompany buyers around a property and the tennis is inevitably on TV as we arrive. The seller will usually offer to switch it off during the viewing, but we say “no – please leave it on”. On many occasions the buyer, seller and estate agent have been fascinated by the tennis during a viewing, and while it might appear that this could be a distraction to the serious business of selling a property, the opposite can actually be true.
After all, a house is only a home when moments are shared, and where excitements and disappointments are experienced together. Sport is a great way of bringing strangers together, so what better way to introduce a buyer to a property?
So often there is an awkward silence between buyer and seller – or worse – the seller tries too hard to promote their property and the buyer responds by telling the seller what they want to hear. But break the ice with a bit of light tennis and friendships, and possibly a sale, can be made.
In most cases the demographic make-up of a buyer will reflect that of the seller when they themselves bought the property. There is therefore likely to be a natural synergy between the two, so why not encourage buyer and seller to meet in this way, facilitated by the skilled estate agent who is trained to steer the conversation in the right direction of course!
Thinking of selling? The ball’s in your court!
Neil Newstead FARLA MNAEA MIRPM
Chief Executive Officer